Privacy Policy

1. Who we are

LendingPulse operates the website https://lendingpulse.news and related products including The Lending Pulse newsletter, Earnings Decoded, PulseDaily, and Executive Briefs. LendingPulse is the data controller of your personal data for the purposes of applicable data protection law.

2. Personal data we collect

When you subscribe to or interact with LendingPulse, we may collect:

• Your name and email address
• Company name and job title (if provided)
• Country or region
• Payment information (processed securely by our payment provider; we do not store card details)
• Engagement data such as email opens, clicks, and content interactions
• Technical data including IP address, browser type, and device information collected via cookies and analytics tools

3. How we use your personal data

We use your data to:

• Deliver your subscribed content — newsletters, earnings summaries, daily briefings, and executive briefs
• Manage your account, subscription, and billing
• Send service-related communications such as trial reminders and payment receipts
• Improve our content and understand how subscribers engage with our products
• Comply with legal obligations

4. Marketing communications

By subscribing, you agree to receive marketing emails from LendingPulse including new product announcements, editorial updates, and event information. You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at hello@lendingpulse.news.

5. Lawful basis for processing

We process your personal data on the following legal bases:

• Contract — to fulfil our subscription service to you
• Consent — for marketing communications where required by law
• Legitimate interests — to improve our products, prevent fraud, and maintain security

6. Cookies and analytics

LendingPulse uses analytics tools to understand how visitors use our website. This involves the use of cookies — small files stored on your device. You can control cookie settings through your browser. We do not use cookies to serve third-party advertising.

7. Data sharing

We do not sell your personal data. We may share your data with trusted third-party service providers who help us operate our service, including email delivery, payment processing, and analytics. These providers are contractually required to handle your data securely and only for the purposes we specify.

8. Data retention

We retain your personal data for as long as your account is active or as needed to provide our services. If you cancel your subscription, we may retain certain data for up to 2 years for legal and operational purposes, after which it will be securely deleted.

9. International transfers

LendingPulse is operated from the United States. Our servers are located in Oregon. If you are accessing our service from outside the US, your data will be transferred to and processed in the United States.

10. Your rights

Depending on your location, you may have the following rights:

• Access the personal data we hold about you
• Correct or update inaccurate data
• Request deletion of your data
• Object to or restrict how we process your data
• Withdraw consent at any time
• Data portability (where applicable)

To exercise any of these rights, contact us at hello@lendingpulse.news. We will respond within 30 days.

11. Children's privacy

LendingPulse is intended for professional use by adults. We do not knowingly collect personal data from anyone under the age of 18.

12. Changes to this policy

We may update this Privacy Policy from time to time. We will notify active subscribers of material changes by email. The most current version will always be available at lendingpulse.news/privacy.